Regional marketing campaigns are essential to raise awareness about your brand
A long-term development of specific tourism brands in the region of Central Eastern Europe requires a detailed knowledge of all respective markets.
The CEE markets are very unique and each single one requires specific strategies to successfully advertise a target destination or a stand-alone touristic product. In total, the markets Poland, the Czech Republic, Hungary and Slovakia have over 60 million inhabitants which makes them an important source region for all holiday destinations. Yet, the mentality and travel behavior can be very different even within the respective countries.